Football Association of Ireland
Brief
The FAI wanted to break the mould of the template previously used to market the WNT fixtures. I was tasked with creating engaging graphics to promote the Republic of Ireland’s Women’s National Team 2025 Season Tickets campaign.
My goal was to celebrate previous triumphs and instill a sense of excitement for the WNT. The aim of the campaign was to drive fan engagement and encourage ticket sales. The target market was female sports fans with an interest in football.
#COYGIG
WITH US
WITH US
WITH US WITH US
Execution
I designed this suite of graphics to embody the passion and energy of the Republic of Ireland Women's National Team (ROI WNT) and their supporters, aiming to evoke a sense of hope ahead of the upcoming Nations League fixtures.
The collage-style layout features dynamic images of players celebrating and passionate fans of all ages, reinforcing the excitement and unity of the team and its supporters.
Hand-drawn doodles and the hashtag #COYGIG (Come On You Girls In Green) add a grassroots, fan-centric feel, making the campaign more relatable and shareable.
The use of green as the dominant colour in the collage images aligns with the national team’s identity, complemented by the Ireland Football crest and the Irish flag, maintaining brand consistency.
The design had to have versatility in application to be able to effectively gain reach and engagement for the FAI. With multiple phases of this campaign (coming soon, renewal, and acquisition), I had to design with the varients of messaging in mind.
Overall, the design balances imagery and text, ensuring key messages stand out while maintaining visual appeal across digital platforms such as social media and websites.
