Background
Femfuelz is an Irish brand dedicated to empowering women to lead healthier, more active lifestyles through premium nutrition and wellness products. With formulas designed specifically with women in mind, Femfuelz blends science, quality, and an understanding of female health to create a range of supplements that support everything from fitness goals to everyday wellbeing.
Brief
Summer Flavours
I was assigned the responsibility of designing a comprehensive set of promotional assets, both motion and static, to highlight and showcase the FemFuelz Summer Flavours range. This involves creating visually engaging and cohesive materials that capture the essence of the brand while appealing to their female target audience.
Solution
I created a series of targeted advertisements for Meta and TikTok to promote the FemFuelz summer flavors range. Leveraging motion graphics, I crafted visually dynamic and engaging content designed to capture attention and drive audience interaction. The use of motion graphics was intentional, as it significantly enhances engagement on these platforms, making the ads more impactful and appealing to the target demographic.
Static Carousel
Motion Graphics
As part of a paid social campaign for FemFuelz on Meta, I utilised the carousel ad format to effectively showcase the summer flavours range. This approach allowed me to highlight multiple products in a single ad, with each card featuring a different flavour and its unique benefits.
The interactive nature of the carousel encouraged users to swipe through, increasing engagement and making the ad experience more memorable. I also structured the carousel to tell a cohesive story—starting with the inspiration behind the summer flavours and progressing to how they complement an active, healthy lifestyle.