LEINSTER RUGBY
Investec Champions Cup – Harlequins Event Ticketing Creative
Promote the upcoming Leinster Rugby home fixture against Harlequins to drive ticket sales, generate excitement, and elevate fan engagement across digital platforms and print media.
Brief
Everything Counts. Everyone Matters.
Rooted in Leinster Rugby’s brand ethos of unity, determination, and collective effort, the creative taps into the emotional gravity the European clash. The platform reinforces the significance of every supporter, every play, and every moment.
This was a digital-first campaign. I created assets tailored to social media platforms such as Meta, TikTok and Twitter
The second phase of this campaign was to create localised awareness and target people who commute through Dublin City Centre.