Brief
The Mace: Right Options campaigns aim to promote healthy eating choices with existing and prospective Mace customers and increase engagement with video content featuring Johnny Sexton.
Ireland rugby captain Johnny Sexton is an expert on the pitch but needed some help from mini-chef Lucy when in the kitchen. Watch as Johnny and Lucy follow the MACE Right Options recipes and create some nutritious and delicious easy meals.
I was tasked with creating engaging social media content to increase awareness and engagement to drive audiences to the video series.
rationale
Designed and animated social media content to effectively highlight key healthy eating messages.
In alignment with the marketing strategy, I collaborated with the team to develop fresh creatives that generated interest in the latest Cook Right with Johnny video, keeping the campaign engaging and dynamic.
Ensured all creative assets maintained a cohesive look and feel to reinforce brand consistency and campaign recognition.
Emphasised Lucy and Johnny together as focal points to naturally draw viewers' attention to the content.
Prioritised strong opening visuals in the poll ad, as the first few seconds are crucial for performance. The animated copy was carefully crafted to reflect the friendly tone of the video series while maintaining a professional and engaging feel.
