Output Sports is a sports technology company that uses wearable sensors and AI to provide real-time performance insights. Their platform tracks strength, speed, and movement to optimise training, enhance performance, and reduce injury risk for athletes and teams.
My Role
My role with Output Sports was to develop assets to aid a digital marketing campaign. The concept had to be suitable for multiple stages of rollout across social platforms like Meta, Google, and TikTok.
The purpose of this creative was to build brand awareness for Output Sports. The following images and motion graphics are the result of collaboration with the marketing team. We wanted to demonstrate the product's advantages without providing the audience with excessive details at this stage of the journey.
Deeper In The Funnel
Once the targeted audience became familiar with the brand, we used a different set of ads to speak to the consumers wants and needs. We thought the best way to do that is to boast about the technologies in the Output Sports device and the opportunities it can bring to health professionals.
The shape with the athletes popping in echoes from the logo shape. This shape can also be seen on the device when it is powered on. I wanted to use it as a focal point of the creative to give the audience a sense of what Output Sports can do for them.
Through a thoughtful and collaborative creative strategy, I was able to help drive a noticeable increase in leads and conversions. By focusing on understanding the audience and crafting designs and messages that truly resonated, the campaign connected with professionals in the healthcare and sports industries in a meaningful way.
I created multiple ad sets to keep sports campaigns fresh, avoid ad fatigue, and sustain fan engagement. By diversifying the creative while staying true to brand guidelines, I ensured each ad remained authentic and cohesive. This approach keeps fans excited and connected while maintaining the integrity of the brand.