Brief

Create social media assets to build the profile of the brand activation between Eir and the GAA for the Senior Hurling Championship. The campaign should engage with Hurling fans and leave a positive brand experience with them.

Execution

A multi-platform social strategy was used to increase engagement. Utilising Eir’s brand ambassadors, I created ads for Meta and Tiktok to highlight weekly fixtures and promote Eir’s partnership with the GAA through the Senior Hurling Championship.

To effectively combat viewer fatigue, throughout the campaign, multiple creatives were employed. These include:

  • Head-to-head statistics

  • Engagement Polls

  • Competition

  • Good luck

  • Winner

Results

Over 3.07 million users reached with Eir content during the Senior Hurling Championship season.

  • 342K engagements driven across the season.

  • Drove 472K votes on engagement polls through Instagram stories and TikTok ads.

<Previous

Next>