Created for the D&AD New Blood award, Mubi the client. The brief asked participants to create a promotional item to drive online sign- up. I decided to produce short advertisements for online video services such as YouTube and Vimeo. Mubi pride themselves on their content being hand picked, quality cinema.

On average people spend 4.9 years online searching for a movie to watch, and more often than not end up settling. My online advertisement campaign was to raise awareness on the quality service Mubi provides. I used memorable clips from some of their iconic movies, such as 'The Shawshank Redemption', 'Star Wars: Episode IV - A New Hope' etc.