Tucked away in Ballymagowan, Co. Donegal the Dill Family reside with their herd of Dexter cows. Mammy and Daddy Dill founded ‘Dill’s Dexter Beef’ to create a solid foundation for their product and expand their brand.

 
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Branding Material

I created promotional material to build the Dill's Dexter Beef brand. All stationary and packaging pieces were designed with a minimal view in mind.

The Dill family live a simple and refined life and I wanted to show this through branding

Logo

The logo is to depict the delicate ruggedness of the beasties. Dexter cows are 1/3 the size of a 'regular' cow. I wanted to incorporate this into Dill's Dexter Beef logo design.

I aimed to achieve an aesthetic which encompassed the rough and tumble lifestyle of the Dill family along with portraying professionalism in the overall design. 

 

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